Carlsberg and Liverpool — the Most Iconic Sponsorship Ever

Sponsorships are an integral part of professional sports, and it is hard to imagine a sports team playing without one or more sponsors. You can see sponsor’s logos everywhere these days — on rally and formula 1 cars, on tennis, basketball and football players’ shirts, and even on stadiums and in those commercials that interrupt the game of your favourite team. 

When it comes to sponsorships, both a sponsor and a team being sponsored have benefits from them. They provide a sports team with funds and goods, including uniforms and refreshments, among other things. They also provide a sponsor with a cost-effective and ultimately cheaper way to increase customer loyalty, raise brand awareness and increase sales. Sponsors range from clothing manufacturers, video game companies, drinks manufacturers and bookmarkers that offer promo codes like Meridianbet Promo Code to increase punters’ earnings.

One sponsorship that stands out among all the rest is certainly the sponsorship between Carlsberg, a Danmark based brewer, and Liverpool football club.

Sponsorship That Lasts for Ages

It all started in 1992 when Carlsberg began sponsoring Liverpool FC and replaced Candy as their shirt sponsor. For almost a decade, Liverpool players had proudly worn Carlsberg logo on their uniforms through all ups and downs, until 2010 when Standard Chartered took over and became Liverpool’s kit sponsor. This was not the end of the brewer and football team’s friendship though, as they continued their partnership with Carlsberg remaining their lower category sponsor.

Last year, Carlsberg and Liverpool solidified their friendship by extending the partnership for five more years — until the 2023/2024 season. This sponsorship became the Premier League’s longest-standing one, lasting for 31 years. 

Carlsberg’s chief commercial officer Jessica Spence characterized this relationship as iconic and added that they were extremely proud to be a part of that family for over a quarter of a century. She also added that Carlsberg was excited to see what the future holds for the club.

Billy Hogan, chief commercial officer and managing director of Liverpool FC, said that the extension was a real testament to how strong and historic the link between the club and the brewer had been, and added that they were looking forward to continuing to strengthen their relationship together.

Ever since this partnership began, Liverpool FC has delivered some outstanding results including winning four League Cups, one UEFA Cup, two FA Cups and one European Cup.

Carlsberg Is Going All Red for the Reds

The latest Carlsberg’s campaign concerning Liverpool FC resulted in the creation of a unique beer named ‘Carlsberg Red Barley’. This 4,8% ABV pilsner bears a striking red colour but, unlike other red ales that get their colour from red fruits they are flavoured with, this one gets its colour from the outer shell of a red barley variety. It is brewed as a single batch, so this one-of-a-kind beer comes in very limited quantities.

The bottle, label, cap and the brew are all red, commemorating former Liverpool manager Bill Shankly’s decision from 1964 that the team would play dressed in all red. What makes this beer even more special is the fact that red barley has a very low climate resistance, which makes this variety very hard to produce in the quantities that the company requires. The company stated that this beer is made for the fans, and will be distributed internationally. A special brew, for the truly special fans.

Why Beer and Football Go Together So Well

It’s normal to find a few pints or cans of beer lying around when there’s a game on. Whether you’re a man or a woman, young or old, watching the game intently or browsing Melbourne cup betting on your phone, chances are that you and your friends are having a cold one together. Why is that? What is it about lager and football matches that makes the two a great pairing?

The Effect of Alcohol

Alcohol is known to make a person feel more relaxed and comfortable. Jokes become funnier, good things are better, people become more talkative, and so on. This goes for watching sports as well. Every goal your team scores is that much more exciting. It also makes bad and boring games more tolerable. Why don’t we drink whiskey, then? Or wine?

Well, beer has a relatively low amount of alcohol, especially when compared to spirits. If you are going to enjoy a 90-minute match, you’d best pace yourself. Drinking a little is fine, but you don’t want to get drunk. It also goes well with the pub snacks.

Tradition

It is one of those things you associate with the past. Lads coming together for a pint and watching a bit of footy together is one of those images that we often see in our minds when we talk about tradition. There is also the concept of family tradition. Maybe you had a beer with your dad while you two were watching your favourite team play and want to extend that to your children as well.

It works the other way as well. You can bring back a lot of fond memories through your sense of smell and taste. Having a lager or a stout may remind you of a great time that may or may not be connected to football.

Commercialism

Beer companies rely a lot on tradition and the pairing of beer and football in order to sell more of their product. Think about how many beer adverts you’ve seen where there was just a glass of beer, foaming gloriously, while the UEFA’s Hymne is blasting in the background? Two of the UK teams even had their own brands of lager at one point.

Companies that produce beer want you to associate championships with the gold and the foam of a lager. They want you to feel like a champion while you are drinking it and they want to strengthen the link between beer and football that is already in your mind.

Everyman

Both beer and football are common things loved by most of us. Beer is an affordable alcoholic drink you can enjoy while trying to relax after a long day and football is the most popular sport in the world. It is only natural that the two come together. Given all the different hobbies a person could have, having a lager while watching the World Cup is one of the safer and more affordable ones.

Budweiser to Give Out Free Beer!

What kind of incentive does one need to bring the world to its knees? It may be the free beer. Budweiser pledged to give free beer to all fans of the legal team if the women made it to the top. You could say that the company has a personal stake in this, as they are the official partner of the English football team. This is a strong incentive, not unlike that of the Hamabet bonus offers, and its effectiveness in the future might be profitable. How did this come about?

Norway Win

After England wiped the floor (there is no better way to say it, at least not publicly) with Norway, the Lionesses were set out against the US team in the semi-finals. If England succeeded in defeating the US, there would be 100,000 complimentary bottles of one of the biggest brands of beer on the planet given out to the fans of the Lionesses. The beers were said to be distributed via printable tokens that would be up for redeeming after the game. This is an effort by the company to come closer to its fans and make them support their nation in the greatest football competition for women in the world.

How Has England Fared so far?

The last time Lionesses were in the World Cup, they made it into the semi-finals, where they were defeated by Japan. Their victory against Germany made them secure third place in the competition. The winner of that tournament was the national team of the United States, which could be the reason Budweiser was so keen on supporting the Lionesses.

Let us not forget that the men have not fared much better in the previous World Cup Championships. The last time they competed, they lost to Croatia in 2018, due to the extra time that the English didn’t utilize to the optimal degree.

Reasoning

Matt Leadbeater was quoted as saying that he wanted the whole nation to come together to cheer for the English national team, saying: “To everyone cheering on the Lionesses – this Bud’s for you, and it’s on us.” The amazing thing is that the Lionesses wouldn’t even have to win the Cup for their fans to receive the alcohol. The coupons would be available for download and printing from the official Budweiser site. This would make many an Englishman want to go above and beyond to declare their support for one of the best nations in the world when it comes to football. The United Kingdom was set to support the Lionesses until the end of time, though it might not just be for the free beer.

Which Clubs have the Best Youth Programs

Football clubs are often considered the peak of sports, according to football fans, at least. Some of them are very fond of their favorites, standing by their brand forever. That often leads to feuds between fans, often dubbed hooligans, but they are just one side of the coin.

The other side are the normal fans, which want to see their clubs succeed. Fans bet on their clubs’ matches, often when the odds are against them. The odds get better with promotions, or at least, they seem that way, like these Betway offers.

Another thing related to betting, well, barely, is the youth program. Often called youth academy programs, are ways of saving money and investing into your own brand. Schooling and training children who show promise, with hopes of them joining the club’s first team is a long-term goal of almost every club.

Not all clubs have good youth academy programs, however. Some take a couple bet bets, or rather, bad investments and end up losing money, or player potential.

Here are the clubs with the most successful academy programs.

Barcelona

People often think of Barcelona when they think of academy programs. Barcelona raised many a great player, like Messi, Xavi, Iniesta and more. They are famous for having eleven players on the field at the same time, all academy players, for a La Liga match. Their success ratio is much greater than their fail ratio, making them one of the best clubs a youngster could join.

Sporting Lisbon

While clubs like Manchester United and Bayern Munich are expected to be at the top of the list, they are overshadowed by the success stories of Sporting Lisbon. They produced many a great football player, 8 of which qualified for the Euro Cup of 2012, on the Portugal national team. They have produced over 100 professional football players, most notably Cristiano Ronaldo, Moutinho, and back Luis Figo back in the 90s.

AFC Ajax

This team from Amsterdam is in a solid third place. Their talent is definitely producing good players. In the 94-95 season, they won the UEFA Champions League without dropping a single match. Their talent is homegrown, yet it is often sold, players like Nigel de Jong, Rafael van der Vaart and Wesley Sneijder. They are still regarded as one of the best clubs in the world when it comes to training new football players.

Sao Paulo

They are one of the leading clubs with some of the best academy programs. Players like Cafu, Kaka, Hernanes, Oscar, Lucas Moura, Jean, and many others, came from their academy programs. They have also frequently won domestic championship titles.

The rest of the list would be populated, in no particular order, by Manchester United, Bayern Munich, Dinamo Zagreb, Real Madrid, Partizan Belgrade, Southampton, Schalke 04, ans Santos.

All of these clubs have had success in creating professional football players. Any aspiring football player would be lucky to join one of these academy programs, knowing that they would be taught and trained to perfection.

Manchester City’s Digital Flags

For the Premier League season of 2014, Man City announced the replacement of the flags at the Etihad Stadium with their digital counterparts. The decision was not received as well as the club hoped, however, as the LED screens were predicted to prevent fans from honoring tradition to the fullest. The story remains unchanged this year.

The Beginning of the Offence

The hanging of banners and flags on level two was a tradition of the Etihad Stadium that started in 2003. The middle section was a monument of sorts to the players that were, are, and will be. However, in 2014, Man City decided that the stadium needs refurbishing. Along with the increased capacity, the club modified the stadium to have the LED screens going all around the inside of the stadium. Knowing that the fans would not approve, the club tried to present this move as an asset that would boost the entire experience for the people inside the venue.

The issue of the flags and showing support traditionally remained. Manchester City’s idea of a solution to this dilemma was to use the LED screens to broadcast digital flags. The flags and banners on level three were left alone, which was a good call since the fans would absolutely not forgive the removal of the ‘Manchester thanks you Sheikh Mansour‘ banner. During the modification of the roof, the fans affected by the rain were given ponchos.

1894 Group

In an effort to show support for Man City, the 1894 Group started an initiative with the club that involved spreading the colors, the songs, and the flags (the last of which was always returned to the fan group). The group became active on social media in 2013, and the initiative took place in 2016, possibly to remedy some of the dissatisfaction the fans felt over the announcement involving LED screens.

Those that want to show up at the games brandishing the colours of Man City are welcome to get in touch with the group, as they are active and eager to accept new fans under their wing. Apart from being active on social media, they also have their own website and app.

Where Are We Now?

It would appear that the digital flags were put into actual operation this year for the first time. As far as the fans’ acceptance is concerned Twitter has been abuzz with people showing nothing short of outrage at the digital banners and the plastic confetti that was distributed to the fans. Swear words, shock, and pure disbelief decorated social media posts at this blunder. It remains to be seen what Manchester City is willing to do for its fans in order to remedy the situation.

The Significance of the Reds Taking on the Spurs

Come June 1st, we will be taking a close look at Liverpool and Tottenham fighting in the 2019 Champions League Final. After the surprising achievements in the semi-finals by both teams, lucky punters and underdog lovers were very likely scrambling around their promotional codes and apps, like Betin, in the hopes of predicting what happens next.

What Will Happen?

As of yet, there are no clear favorites between the Reds and the Spurs. Both of the teams made amazing comebacks after each of them had been defeated in the first leg of the semi-finals. Spurs are rumored to have Harry Kane in their arsenal, though this is still unconfirmed, considering his injury and the two months he spent away from the game. Additionally, it would stand to reason that the Spurs use Lucas Rodrigues Moura da Silva, the man of the match in the semi-finals when he made a hat trick against Ajax.

Liverpool will also have to choose their own lineup carefully, though Divock Origi has more than proven himself. If he’s not in the first lineup, it would be a shame not to have him ready to play as soon as things go south. Roberto Firmino should have also recovered by now, as well as Naby Keita, though we can’t say whether they will see any action first-hand.

In the Past

Liverpool beat Tottenham in the past during the Premier League. The difference wasn’t anything astounding, but a small reminder where the Reds stand. The last time was in September 2018, and the Reds were taking flight at the time, while the Spurs lost two games in a row, something which had not happened to them for a few years.

Both times Liverpool faced against Tottenham in the season, the score ended up 2-1 for the Reds. The only hope that the Spurs have is to recreate the success of 2017 when they defeated the Reds with 4-1. If we look at their history and all of the previous clashes, it is clear that Liverpool has mostly dominated the matches, with over 80 wins, while the Spurs had only about 50.

What’s the Prediction?

It is going to sound terrible, but there really isn’t a reliable way to tell who it is that is going to win this one. The styles of play are similar, the teams, at their best, have similar capabilities, and both sides have aces up the sleeves that have proven themselves in the past, but might not be there in the final at all.

One of the reasons it is so hard to come up with a concrete answer as to who the winner will be is the fact that they were both underdogs in their previous matches. Tottenham and Liverpool, each in their own way, succeeded in overcoming their disadvantage and winning.

Though…

If we had to lean either way for whatever reason, we would say that Liverpool has a very slight edge over the Spurs. Their lineup and style of play are not the key factors here, however. It has to do more with the previous encounters with their rivals, where they have shown moderate superiority over the years, as well as the magnitude of their success in the semi-finals when compared to that of the Spurs. The final results in the semi-finals show the degree of Liverpool’s dedication to make this work.

The State of Football in Malaysia

Did you know that football is actually very popular in Malaysia? There is over a dozen stadiums, three big competitions, and an amazing league. Whether you are a hardcore fan, a pundit with a nose for offers like bonuscode.my, or just enjoy football casually, we believe you would want to know more about the state of football in Malaysia.

History

After the colonization of Malaysia, a fair number of cultural marks found their way into the country as well. One of those marks was football, though it was disorganized, to say the least, and no official rules, regulations, and competitions were in place until the early 1900s.

In 1921, the Malaya Cup was created as a sort of friendly, yet prestigious, football competition between the British Navy and the locals. The first match of the cup was a definite win for the Brits. The Selangor Club defeated Penang with 5-1. Less than 30 years later, another cup was born – the Malaysia FAM Cup.

It took some time for football to properly develop to something more than just a pastime. In the 80s, the sports was ruled by amateurs. The semi-professional league found its way into existence between ’89 and ‘93, and the rest of the 90s finally welcomed professional football. At the turn of the millennium, they upped the stakes yet again.

Malaysia Super League

The Malaysia Super League is super indeed. It is commonly referred to as the M-League and 12 teams compete in it. It is the biggest football league in Malaysia, though it is fairly younger than some of the other leagues in the world – it has been around only since 2004. There are currently three tiers to Malaysian football, and the M-League is at the top.

Double-robin format is the preferred mode of the competitions. In other words, each club plays against every other club at home and away. This means that there are, in total, 132 matches every season. Now, while some countries can’t live without football and organize their entire lives around it, Malaysia knows that there are other responsibilities to be considered as well, which is why most of the games take place over the weekend, though there is an occasional match on weekdays.

Notable Players

Malaysia has produced many talented footballers. This section deals with two of its greatest stars – Indra Putra Bin Mahayuddin and Mohamad Ashari bin Samsudin.

Indra Putra Mahayuddin

Still playing for Kuala Lumpur, Indra Putra started his career in football as a teenager, playing in the Perak Academy. He is known for playing a winger and a striker, though he is capable of quickly adjusting to the situation as needed. He has played for several different teams and in that time has been awarded several honors. He scored over 90 goals and even won the Golden Boot in 2004, while he was playing for Pahang.

Ashari Samsudin

Ashari is a very versatile player who is currently playing for Terengganu. He has been very loyal to the club, with one small exception – in 2017 he spent a year playing for Pahang. He has scored around 80 goals, which isn’t as many as Indra Putra, but he is still one of the best scorers in Malaysia. He also won the Golden Boot in 2010.

Soccer Betting Tips – How to Bet on Soccer

Soccer is a sport which is quite popular, especially in Europe and Latin America. European countries, most of them, have actual bookmakers so betting on soccer is a normal thing for many people. Some people have no actual idea how they should bet on soccer, while others are entering expert territory, mostly due to their exposure to bookmakers and available data.

Betting online is a good place to start if you want to learn stuff quickly. There are plenty of online bookmakers that can help you out with promotions and tutorials. For example, you could keep an eye on this upcoming GiveMeBet promo code and make betting even more fun when it becomes active.

If you want to bet on soccer, you should know the following things.

The Odds

Before placing any bet, you are probably going to see the odds of a certain match. The things you can bet on when betting on soccer are usually whether team A or B will win or whether it will be a tie. The odds, whether decimals or fractals, will tell you which team is favored to win. If you bet on the favored team, you will earn less money should they happen to win. Yet, the team which might win you the money is never a favorite. This is a risk that you have to take if you want to bet on a team who has the odds pitted against them.

Know the Teams

This is where research comes in. You can find a lot of information on various teams online. They are usually tracked by a site or two, or you can gather data yourself by locating news, articles and rumors. If you follow a team long enough, you will probably know more about them than the people who make the odds. That way, you can place a relatively safe bet, though no bet is safe and that is why it is called gambling. You could call it an educated bet.

Choose Your Bookmaker

Where you bet is almost as important as which team you bet on or against. Betting at a local bookmaker would be great if you had one near you and if sports gambling was legal in your country. If that happens to be the case, find a trustworthy bookmaker, rather than a startup who has local drunks as customers, as opposed to an already established brand that accepts larger bets without much hassle.

If you’re planning on betting online, however, that’s a different beast. While you can easily find out if your local bookmaker is popular, given that they’ll be on more than one location in your city, online bookmakers have a way of slipping through the net. There are a lot of review sites dedicated to actually testing online bookmakers, but you can easily stumble upon a fake review or rather, a marketing article.

However, you can easily check the data yourself, actually searching for a specific bookmaker and checking whether they operate under a gambling license. All of these things should readily be available and easy to find. If not, think about searching for a new bookmaker.

Betting on soccer should be an easy feat after reading these tips. Once you get the basics down, it is essentially a very simple thing to do.

England’s Best Soccer Players of 2018

England is one of the most passionate countries when it comes to soccer. The fans are sometimes more passionate about soccer than parts of their own lives. There are plenty of fans who support their favorite teams and players, even. If you wondered who are England’s top soccer players, however, then read on and find out. Here are the players considered to be the best, at least as of this moment.

Kieran Trippier

Kieran Trippier was regarded as one of the best players who played on the World Cup 2018. He scored his first goal for England in the match against Croatia, in the semi finals. It was from a free kick and in the extra time. He was injured so England had to play the rest of the match with 10 players.

He was regarded as one of the best playmakers on that World Cup. He was compared to David Beckham due to his crosses and dead-ball delivery. He is also regarded as the most creative player who played on that World Cup. He’s currently playing for Tottenham Hotspur.

Jordan Pickford

He’s a keeper who also played on the 2018 World Cup. He had his first clean sheet in England’s victory over Sweden in the quarterfinals, making that the first year England reached a World Cup semi finals since 1990. He helped England win a match against Columbia where they won 4-2 in penalties. He saved a penalty shot from Carlos Bacca, earning England a victory and sending the team into their quarterfinals. He was regarded as one of the best players to have played on that World Cup. He’s currently a player for Everton.

Harry Maguire

This young player also took part in the 2018 World Cup, representing England, of course. He helped Harry Kane score the winning goal against Tunisia. He scored his first England goal on 7 July 2018 after Ashley Young sent the ball his way for a 2-0 win against Sweden in the quarterfinals. His position is a center back and he plays for the Leicester City club.

Harry Kane

Not only does he play the striker position for the Tottenham Hotspurs, he is also the captain of the England national team. Naturally, he was also a part of England’s World Cup team. Prior to his World Cup appearance, he also had many international appearances, including the UEFA Euro 2016. He scored both goals against Tunisia in their 2-1 victory. Against Panama, he scored a hat trick, bringing the total score to 6-1.

These are England’s current best soccer players. These things might change over time, yet at the moment, they are the best ones. In the next season, the picture might be a little bit different.

Naby Keita Proves His Worth Against West Ham

Naby Keita could not have picked a better time to make debut in Liverpool than in their 4-0 win against West Ham. The performance he showed proved that he brought something fresh and different to the team.

How Crucial is Naby Keita to Liverpool

Jamie Carragher, a former Liverpool defender, expressed doubts that Liverpool might not have enough skill in the middle of the field. At the time, he also added that he hoped Naby Keita could bring the necessary craft back to his old team.

His estimates proved to be right during Keita’s debut against West Ham. Only 46 seconds into the game, Keita produced a skilful flick, but the action that led to the first goal in the 19th minute really proved how good of an investment the £52.75 million were. It appears now that Liverpool has much more creativity in the middle of the field.

Keita Played a Key Role in the Opening Goal

The opening goal could not have happened if it had not been for Naby Keita, and who knows how the rest of the game would have developed from there if West Ham’s net was not shaken at this point.

Keita took the ball in the small opening in the space between West Ham’s center and defence and sent a perfect pass to Andrew Robertson who took it from there. This made it easy for the left-back to pass the ball to Mo Salah, who had a clean opportunity to score and took it.

It was clear that the goal would not be possible if it weren’t for Keita’s perfect second-assist pass.

Keita Has a Unique Style of Play

One of the high points of Naby Keita’s play is that you never know what his next move is going to be. Players who guard him are never sure whether he is going to pass the ball quickly to a teammate or take it forward and tackle the opponent directly.

Even though this style of play might make problems for Liverpool as well, who might lose some certainty by gaining creativity, they are bound to get more than they lose. Keita is not an inexperienced player, he has already played this style of football at RB Leipzig, which has proven to be a big success. There is lots of evidence that shows the same will happen during his time in Liverpool as well.

Keita’s Best Moments

1’ – Produces a nonchalant pass to Robertson

6’ – Shakes West Ham with a fast one-two action with Firmino

19’ – His action with Robertson and Salah leads to a goal

25’ – Creates a chance for Wijnaldum

37’ – Creates another opportunity for Salah

52’ – Dribbles Antonio and gets cheered by the crowd